How many times have you also thought that blogging is child’s play? And what does it take to put you there and write something interesting to read? Really sure that blogging is that simple?
I make you reflect on an essential question: blogging means communicating, writing, posting with the aim of achieving a very specific business goal: winning new customers, branding, obtaining visibility, bringing qualified traffic to the website like Instant License, doing lead management, doing customer care.
You will understand well, therefore, how to make blogging is not just a personal exercise of writing a good one with Italian, a reflection to put on paper without thinking too much about it. And blogging can’t even be a mechanical and feeling less action. So what does blogging mean?
What does blogging mean?
Blogging means learning to communicate with words, transmitting the right message to the right people at the right time. Knowing how to do blogging means achieving concrete and measurable results starting from a strategy, it is planning actions, being rational, and leaving room for creativity.
Blogging means winning the attention and trust of your readers-potential customers, guarding, pampering, and reinvigorating it, every day.
How do you go about this far from easy task? Here are my suggestions.
10 tips for blogging
Having clarified what blogging really means, I recommend how to do it professionally:
1. Never lose sight of your goal
Before choosing the content to post, starting to write, and deciding what tone of voice to use, keep in mind what goal you want to achieve with your blog post. It is from this that you can decide everything else.
2. Plan a strategy and let yourself be guided by it
When you have a clear idea of who you are, how your sector is structured, who your target audience is, how your competitors move and what is the goal you intend to achieve with your blog, you can plan a blogging strategy capable of show you the way to go to reach the goal.
Do you know where to start? Do you also know where to get? Well, now you have to decide the intermediate stages of the journey.
3. Be ready to change in the process
Being able to count on a punctual and carefully planned strategy does not mean that everything, every single action, is planned and that you will have to respect these plans even when it is not a convenient choice for you.
Quite the contrary. In case of need, you will have to be ready to modify your strategy, to adapt it, to improve it.
4. It combines functionality and emotion
Do you want your blog posts to be successful? Well, when you write you have to be able to combine functionality and creativity, rationality and emotion.
Your blog must be able to transmit useful and concrete information but it must also give readers an exciting journey of discovery and adventure. If you succeed in this dual purpose, you can be sure that your readers will be yours forever.
5. Repeat (or learn) the rules of Italian grammar well
A professional blogger knows the rules of Italian grammar perfectly. Of course, everyone can make mistakes, but grammatical horrors, especially if repeated, are not allowed. Study, repeat, check whenever you have a doubt.
6. Animate the discussion
Your blog must be a fertile ground for comparison and dialogue. It is up to you, landlord, to encourage readers to have their say, to ask questions, to offer advice and suggestions, to participate.
It is precisely the participation in the real treasure of communication on the web, because it becomes attached, builds loyalty and allows you to know tastes, needs and requirements.
7. Don’t neglect the editing phase
The editing phase of a blog post consists of the structure of the post in paragraphs and sub-paragraphs, in the use of bold, italics and special characters, in the insertion of white spaces, videos and suitable and engaging images.
Why is this also a fundamental phase of blogging? For several reasons. Editing:
- Dictates the rhythm of reading;
- Facilitates understanding of the content;
- Entices reading;
- Accompanies the reader on the reading and navigation path;
- Some tricks (such as the optimization of images or text in paragraphs and sub-paragraphs) are important for the positioning of the blog post on search engines.
8. Quality or quantity? Bet on the reader
The dilemma of dilemmas. Better to write shorter posts with more frequency or long posts with reduced frequency? There is no universally valid rule. Everything is relative, it depends on the content, the resources available to you, the target audience, and other considerations that may vary from case to case.
My advice, therefore, is to let yourself be guided by common sense and to focus on your reader: if you think about him, your choices will not prove to be wrong.
9. Don’t leave escape routes for your readers
Do you want your reader to read your whole post and then, perhaps, perform the action you are asking him to perform? Well, what you have to do is not to let him escape, opportunities to change his mind, possibility to abandon the path. Intrigue him continuously, stimulate his interest, tickle his attention, give him an emotion and do not leave him respite.
10. Promote your blog
Often this is an overlooked and overlooked aspect of blogging. You can write the best content in the world, but if you don’t promote it in the right way, turning to the right people and at the right time, it will be like never having written them.
Promoting your blog means ensuring its visibility, making it known and appreciated, recognizing the importance it deserves.
It’s your turn!
So far my tips for blogging effectively and professionally, achieving concrete and functional business results for your business.