Social media is dominating the market, especially the digital landscape to a wide extent. Not just because of its amazing features and marketing opportunities, it has turned to be an advertising partner for every online business. There are different types of social media advertising.
Are you interested in advertising your products and services on social media? That’s a wonderful technique to make brand exposure. The handful of social media advertising channels contribute a lot to this, helping the business to spread brand awareness across a wide audience.
People wondering to advertise their business across online channels often choose social media to promote their brand and connect with the target audience. This is when SMO services companies in Delhi or Mumbai come into the picture.
Here in this article, we are going to spread the limelight on the social media advertising types that every online business should consider.
Let’s have a look.
3 Major Types of Social Media Advertising
1. The popular, Facebook:
Facebook is the widest social media network that carries 2 billion monthly users on its channel. The uncompetitive platform always remains the first priority for the advertisers to reach the target audience and improve brand visibility.
Facebook ads are mostly used by eCommerce businesses. They use a bundle of products to advertise and drive home a huge number of leads and earn huge conversions. Usually, Facebook allows advertisers to customize their bidding strategy and create one that supports the budget. However, the picture says, the more you spend, the better your ad performance is, according to Facebook’s ad algorithm.
According to the study done by AdEspresso, the average CPC of the Facebook ad in 2016 was .28 cents and the cost per 1000 impressions was $7.19. Hence, budget-friendly tactics.
Facebook ads are easy to create. It allows users to filter out the audience based on demographics, locations, gender, interest, and so on to get the exact audience. It helps in building brand awareness. Here you can even use different emojis to drive higher CTRs and perform A/B testing to get a better ad performance in the end.
2. The trending, Instagram:
After Facebook, it’s time for Instagram. 500 million monthly users are now currently active on Instagram. Thus, triggering high engagement rates in social media. Studies have shown that Instagram has the power to build engagement 58% higher than Facebook and 2000% higher than Twitter. So you can use Instagram to do web marketing.
The reason behind its high engagement is the more use of visual elements that include videos and images. Unlike Facebook, Instagram accepts more image content and video content and support ads in such formats.
While creating Instagram ads, you need to consider a few things:
First of all, Instagram takes hashtags seriously. Hence, choosing hashtags properly for your ad content is very important. It is a great way to connect with the right audience, searching for brand products or services.
Instead of using stock photos, use real images to attract potential buyers. In this way, you can take the business to its next level.
Like Facebook, Instagram also allows you to customize your audiences and build engagement. You can find your audiences through pixel tracking, email list, follower list, and other methods.
Instagram ads are displayed on IG stories and news feeds. Choose the platform where you want to feature your ad and expose your business.
3. The bluebird, Twitter:
Looking for a platform to connect with both niche and mainstream influencers? Twitter is the right platform to access. It boasts over 328 million monthly active users, making it one of the popular advertising platforms for marketers.
Twitter highly supports organic engagement. This implies, advertisers no need to pay for gaining followers and potential clients. Even if someone runs paid ads on this platform, this organic way of generating customer engagement adds value to the platform.
If you consider Twitter ad cost stats, the cost per 1000 impressions is between $9 and $11 whereas the cost per click is 25-30 cents. Twitter ads are growing in demand in recent times. Maybe because, you get the freedom to set up multiple varieties of ad campaigns like promoted accounts, promoted tweets, promoted trends, and website cards.
Use an attractive and compelling image along with a powerful CTA and target the products and lead magnets that you want to promote. Take the advantage of the ad campaign and build a direct connection between your brand and consumers.
Unlike traditional advertising, social media advertising is cost-friendly, resource-friendly, and has great potential in promoting brand products and services across the right audience. The best thing about these platforms is you can choose any of them to make advertisements and meet different business objectives from generating leads to amplifying business sales.