Are you looking for some techniques to increase the Return On Investment (ROI) during the trade show? Here, we will discuss all the latest trends that should be followed in 2019 to get high profit and huge return.
According to B2B marketers, an exhibition is a place where marketers can reap a huge amount of benefits to their business. All they have to do is to follow the latest exhibition display trends.
The exhibition is a platform that connects the various marketers to their potential customers.
Based on past experiences in a trade show, it has been concluding that most trade show visitors make their purchasing decision based on booth design. Thus, your exhibition stand design matters a lot to impact the visitor’s decision.
To get more customers and more sales opportunity, it is imperative to build the right exhibition display stands according to the latest trend.
All exhibitors should stay up-to-date with the latest trends to reach a more audience and attain their marketing and sales goals.
1. Latest Technology
Everyday technology is changing at a faster pace. With the incorporation of the latest technology gadgets in your exhibition stand, you can create a memorable experience for your potential customers.
The latest invention in the technology world in Artificial Intelligence (AI)and Virtual Reality (VR) gadgets. These two technologies are capable to engage the customers for a long time. Along with this, another technology can trigger curiosity among people- Beacon technology.
There could be nothing more fascinating than watching a robot welcoming the guest on the entrance of the exhibition display. This is the perfect way to grab the attention of people. Well, we all know Siri but using this technology in your exhibition booth will create a buzz.
2. Creating a Memorable Experience
Participation in an exhibition takes a lot more than just a booth design. It is actually about the good customer experience at your trade booth. It is recommended to use unique and new resources that can change the game on the trading floor.
You should try to create an emotional connection with your potential customers because it will help you in creating a good rapport with them.
The best way to do this is to build an intuitive exhibition stand design. Look out for various exhibition display ideas. Make sure everything in your exhibition stand is communicated to your potential customers.
The visitor must receive have a clear idea about your products and services after reading the messages displayed on the walls. Make sure the message is concise and precise.
An overcrowded stand may lead to a decrease in the number of visitors at your booth. To create a significant effect, try to create graphics and content that can touch customers’ pain point.
Also, make the atmosphere in your booth comfortable and relaxing by adding a few chairs. Now, the size of the trade booth and demo sessions are not effective to get your potential customers. Only one thing that matters a lot is good customer experience.
3. Create Multi-sensory Experiences
To create a long-lasting impression for your exhibition stand visitors, you should integrate all sense. Gone are the days when visitors are engaged by just two sense-sights and sounds.
Now, you should use all five senses- sight, touch, taste, sound & smell! You can use unique lighting fixtures, interactive display units, touch control panels, appealing background with soothing music, etc.
These things let enhance the visitors’ sensory abilities and help you to attain your objectives by connecting your audience with your brand.
Also, use some pleasant aromas inside your stand to make a good impact.
4. The Un-booth Style
Nowadays, the typical four corners trade booths with few graphic display panels can not engage the visitors. You should think out of the box and bring some fresh ideas for your exhibition stand layout on the floor.
There are various types of un-booth concepts that you can also use to engage visitors such as food or a bar counter where trade booth visitors can chill out, provide charging station to recharge their phone batteries and a relaxed atmosphere where they can sit for some time.
Providing a lounge space to the trade show visitors can help you in getting high sales opportunity.
By implementing these ideas, you can bring a high level of comfort in your booth and help you to create a memorable experience for your potential customers.
5. Take Help Of Social Media
Well, social media is an ordinary concept but still, it has the power to turn the table. Most exhibitors ignore the power of social media but it can help you in attaining your exhibiting aim.
You should leverage social media platform- before, during and after the trade show. Stay connected with people and update the latest information for your audience.