Over the past several years, companies have been increasingly investing in custom-designed t-shirts as a part of their promotional merchandise. With the growing popularity of custom t-shirt printing, businesses are naturally trying to take advantage of this trend to create greater awareness and recognition of their brand. Moreover, the custom t-shirt also helps companies create a sense of uniformity and belonging among the members of the workforce. While there are several different customization options for companies to choose from, the one that organizations are finding most effective is that of business slogan t-shirts. These t-shirts offer truly great results in terms of maximizing target customer engagement besides enhancing employee commitment and dedication.
A Brief Overview Of Business Slogan T-Shirts
Business slogan t-shirts are a specific type of custom-printed t-shirts. Because a slogan, tag-line, or even a quote that best defines a brand is printed on the garment, instead of a design. These t-shirts provide companies with an effective platform to send out a positive message about their brand. Slogan tees also help businesses highlight their operating philosophy and their corporate values among the masses. They have emerged as a powerful medium to spread awareness about their brand image and also engage their employees. This is one of the key reasons that has led major brands like Nike and McDonalds to adopt these t-shirts as an integral part of their promotional merchandise.
History Of Slogan Tees
Even though the slogan t-shirts have gained much popularity in recent years, they were first used to send out a strong statement in 1984 by English designer Katharine Hamnett. It was during the Downing Street reception for London Fashion Week designers which Hamnett attended wearing a t-shirt supporting an anti-nuclear message.
During the event, Hamnett shook hands with the then British Prime Minister Margret and showcased that slogans work on different levels and have a way of helping people align with a cause. It is perhaps this ideology plus the fact that these tees endorsed by celebrities and social activists to express their solidarity with a cause and drive public opinion in its favor, which has inspired organizations today to invest in business slogan t-shirts.
Designing The Perfect Business Slogan T-Shirts
When it comes to investing in business slogan t-shirts, companies need to bear in mind the fact that simply imprinting the slogan on the garment may not provide the desired results. This is because a slogan on its own is often stiff, cumbersome, and uninteresting to read. And hence it fails to inspire energy and engagement in wearers as well as onlookers. Unlike custom logo t-shirts, business slogan tees need to be designed interestingly to help businesses to gain the various benefits of investing in them. The most important things for organizations to consider in this context are discussed briefly as follows.
Purpose Of The T-shirt
The most important thing for companies to consider is the purpose for which the slogan t-shirt is to be designed. The tees designed for distribution among the members of the workforce for creating a more positive and harmonious workplace culture. They may also be designed for distribution among current and prospective clients for business promotion. And as a way of rewarding their loyalty. In each case, the design of the t-shirts would change according to the purpose for which they have been created.
Choice Of Words
Companies also need to ensure that they choose the words of the slogan imprinted on the t-shirt with great care. There are numerous instances of simple statements getting misinterpreted by people leading to great chaos and bad-mouthing of even established brands.
Hence, companies should carefully analyze the wordings of the slogan they intend to imprint on the custom tees to avoid any chances of it backfiring and creating a negative impression about the brand among the masses. One way to minimize any chances of controversy is to get the brand tagline printed on the tees and use it as a slogan for business promotion.
Length And Placement Of The Slogan
Another important thing for organizations to consider is the length of the slogan printed on the t-shirt. The slogan should not be too long and should preferably have a simple and easy-to-understand language. This ensures that the onlookers can read and comprehend the slogan in a single glance and even remember it fairly easily.
Moreover, a slogan of a shorter length also makes for a better look and appeal as it can print in large font and place. Such that it enhances the overall appeal of the tee. Longer length slogans lack this advantage besides which they have reduced readability and create an overall cluttered look.
Business slogan t-shirts help companies to be more expressive and vocal about their operating style. They also act as a neutral medium for brands to reach out to their potential clients in an inspirational and stylish manner.