In today’s internet-driven world, it is essential to have an online presence to survive in the competition. With that said, if you want your company to be successful in the market place, you need a professional website. It is a hub of reliable information that can help the consumers to make smarter decisions. But how does it impact the audience in making decisions? Does your website have the following?
- High-quality web copy
- Attractive images
- Polished and well-built design
- Top-notch marketing initiatives
So why is it that your website traffic and conversion rate so low? The answer could be hidden in your design, which can be a challenge to get it done in the first attempt. Where having attractive images and engaging content is essential to drive customers, there are many other factors which you need to consider. To clear up your confusion, here are eight web design mistakes that drive customers away.
1. It has an unattractive design
The first thing that your visitor’s notice is the design of the website. It is supposed to be an attractive element of the site that can appeal to the senses of the audience. How do you make an appealing website? Well, the answer is pretty simple—as a professional to do the job. There are many people with exceptional skills to create an appealing and attractive website design. They understand the importance of every element incorporated in the design and balance them to make it appealing for the visitors. Make sure that your website complements your brand, so your business prospects have a better chance to connect with the business.
2. Your website is not mobile-friendly
Living in the digital era, smartphones are an essential part of our daily lives. Keeping this fact in mind, if your website is not mobile-friendly, it is likely to lose its credibility and visibility. Keeping your websites mobile-friendly gives your website traffic a boost which can lead the business to its success.
3. It has Poor Navigation
One of the significant turn-off for the visitors is poor navigation of the website. You want to make the experience of your prospects as user-friendly and intuitive as possible. You need to make sure that your navigation board is informative and straightforward rather than confusing for the users. Inconsistency in colours, icons or hard terms to understand can alienate the users. However, the experience of the visitors can be enhanced by providing them with what they actually want to see in little time.
4. Your site is taking long to load
Waiting for something can be frustrating. Think about it; if you visit a restaurant which takes too long only to take orders, will you stay there to eat? It will be frustrating, and you will probably leave the place with a bad impression of their services. Similar is the case with websites! If your website takes time to load, your customers are likely to leave, which can make a bad impression on your company. Your website needs to be more responsive with reduced load time to keep the visitors interested in your services.
5. Low quality of graphics
Visual is an essential part of a website. Animated logo designs, 3D animations, and more have the potential to grab the attention of the audience. It is a fact that visuals and images can convey a business message better than a thousand words, given that they are interesting for the viewers. This means low-quality pictures and videos on your website can leave a bad impression on the audience about your brand, ultimately reducing your website traffic.
6. Too many pop-ups
Nobody likes to close pop-ups when visiting a website. The most common mistake that businesses often make is creating a website containing too many pop-up windows. It is likely that you want their email and you do want to tell them about your promos, but if you employee excessive pop-ups on your website, chances are you will annoy the customers making them leave your site.
7. Pompous content
If you think describing your features and self-praise can help you get the leads; well, think again. Information bores and overstated content is a big turn off. Website visitors want to understand what’s in it for them rather than knowing what you can do or offer. Make sure to write the content from the viewpoint of a business prospect and always keep it high quality.
8. Clumsy contact option
If your website doesn’t make it easy for them to contact you, they won’t. Small websites often lack the contact information on their websites and clumsy contact information can drive the customers away. A good contact page only has a few required fields along with a privacy statement to assure you won’t sell their information or give away their email address. Not just that, make sure that you send the prospects a confirmation email after they have submitted the form.
Web designing can be tricky to get it right, but with the right tools and thoughtful ideas, they can turn in to lead and revenue-generating machines. Avoid these eight mistakes to give yourself a competitive advantage and achieve a fair share of business from the online world.
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