Designing either is design the website or anything, especially digitally is certainly an art today. With websites, there is a broader perspective to it because it is being established for a larger group of audiences. At the same time, it should be known that some websites are not globally accessible. Therefore the prime emphasis has to be on your set of the target market; keeping in view the geographical and demographic market your website is accessible to.
Amidst these times, all companies whether they are small or large corporations need to have a virtual presence. While that is acceptable by many it seems like a complicated task to come up with a dedicated website. This is because not all web pages are the same; depending on the industry and nature of operations. For instance, a business to business website would be more formal while a business to customer would be casual, and more customers oriented. It is the core competency of a website development company to come up with diversified services for all sorts of businesses. In order to uplift this notion, here are some of the elements one must consider to design the website.
5 essential to design the Website
1. Brand Aspects
Yes, the world knows they have landed on your page but is there enough about you there? Well, with branding you have to make sure that you are focusing on all the imperatives of your business. Such information should be curated to ensure that you are answering all the queries of your company. Certain segments like about us, and brand portfolio should be included on the site.
A lot of E-commerce companies repeatedly include their name on the website so that it is painted across all web pages of that particular domain. This is why you need to elevate your website game to an extent where it is liberated and rejoiced by your customers. Remember that even if you are a wholesaler and there are millions of vendors on your platform you can’t let that overshadow your branding; one needs to strategize on this.
Regardless of the type, this one remains constant. The website content should be friendly when you are addressing the audience, with search engine optimization. If it is harsh and written in an unkind mode, it lets people set off from your site which eventually affects your web traffic rate.
More than this, people are intrigued to know about your offerings in the form of blogs too! For this reason, several brands deliberately appoint a section on the website which forms an association between their audiences in a more direct way. For instance, if you are a game website, you can educate your users about the game, as in steps to play it and so on and so forth. Similarly, giving tips and tricks, some hacks and making the entire website experience very informative is basically going beyond the relation you have with your customers; this might just captivate potential customers on your site.
3. Smooth Functionality
Investing in good back-end software is never a bad idea. If your website is dull and slow with navigation, it might be a huge turn off to various customers. In this instance, they might switch to your customers because it is real and to be fair, a slow website takes immense time to get hold of things. Therefore, all aspects from product categories, to general know-how and payment pages should all be smooth and well functional. This is in fact one of the best ways for market retention. You have a smooth and responsive website, with immediate consultation or queries being resolved, you will see how the customers move to you from your competitors.
Also Read: Common Web Design Mistakes
4. Theme and Visuals
While it’s true that content plays a huge role in website traffic, in order to further optimize it, you need to come up with greater visuals that are attractive to the eyes. Most of the time, the colors of websites are not trendy or captivating which makes people further apart from it and they wouldn’t even like opening it. Therefore, the color key has to be a priority when deciding the pallet of the website template.
At the same time, it should form an alignment between the logo color and the web theme. For example, your logo is white and blue while the color of your website is typically pink and orange; it not only looks vague but also meaningless.
5. Animation and Sound
Today, the world is more than mere images; in fact several videos and animation snippets make their way into the website. It is all about going to the grounds and seeing what is making the viewer more attractive. In order to do so you have to devise marketing plans and be intensely innovative. You should add sound effects on the website, such as the notification ring. Quite interesting you may come up with gifs, and videos which would be although short but fascinating to persuade the buyers with an intention of not leaving the website without buying.
The Final Thought
The above listed 5 essential are the basic pillars to design the website that must be considered and never neglected!