Guest Posting Or Article Marketing – Which One Is Preferable?

In most cases, it is seen that people remain confused with the difference between an article and a guest posting. They wonder which whether guest post or Article will be better for the marketing. But actually, both guest post services and articles submissions are two different strategies and both are essential tools for marketing depending on the situation.

Guest Posting or Article Marketing

Let’s discuss the differences between the two and determine which one is more suitable for your marketing strategy:

Traffic Enhancement

The guest blog posting service can provide instant exposure to the targeted traffic of a website. With a guest blog post, it is not necessarily that you will get a link to your website. But even if it contributes to other blogs you can certainly create the interest of your audience with the help of the guest post. So, if the writer can write a top-quality guest post, it is certain that traffic will start flowing to the target website. Increased traffic means more people will come to the target website and can know more details about the service they provide.

Online Authority

With the guest posting, you can certainly enhance your online authority. While even if you write the best article for marketing your business then also you will not be able to convert the reader into your subscribers. Unlike the article, the guest post gives you the opportunity to prove your credibility among your readers. As such when you write the guest blog post, the target audience takes you as a reliable and trustworthy source that is recognized by the brand.

Backlinks on Comments

It is seen that commenting on an article or a blog is not so effective way of creating a backline as it cannot set up an authority of the blog. Apart from that, when there are too many comments in the article or blog along with the backlink then many times it is seen that readers consider such articles or bogs as spam and are very often delete those articles or blogs. In this condition, the article or blog has lost its value. This is where the necessity of guest posting arises. It is an effective way of creating a backlink for your website and that is the reason why it is so essential marketing tool.

New Leads and Relationships

With the guest blog posting, you get a chance to increase your new leads and reader relations. Guest post is included in blogs and when readers read that blogs then there is a huge chance that they read your guest post. When the visitor reads your post, they may get impressed with the details that you have provided in your guest post or with your knowledge.

So there is every chance that they may reach you for getting more information. Thus, it can help to build a relationship with the readers as well as can assist you in creating new contacts in the industry. But this is certainly not the case with the article. Since articles are generally published in print media, it cannot help you to create a new contact or enhance your leads. That is the reason why it is seen that when it comes to marketing most of marketer prefers guest blog post especially when there is a situation to choose anyone between the guest post and the article.

Social Media Followings

It is also observed that guest posting helps in growing your social media following that obviously helps in growing the audience and awareness of your brand among them. It is true that this is an age of social media networks and if a company cannot make its impression on social media then they have to lose a huge opportunity.

Guest posting is such a marketing tool that will also help you to enhance your followers in the social media network and can certainly accelerate your lead generation efforts as well. Thus with the guest posting, you can also get the opportunity to stimulate your social media shares. In today’s world generating social media shares is one of the most essential methods to enhance your online reach exponentially.

The more share your brand gets the more share-worthy your brand becomes in the eye of the audience. Thus there is no doubt that when you will submit a guest post to a blog with a lot of social media activity your social media shares will come to your brand naturally when the blog post will be published.


With the above-discussed points, it is clear that when it comes to marketing it is seen that guest post provides more benefits than that of the article. So, depending on the situation, the marketer should decide whether he should go with an article or guest post.