Effective app launch technique is the main mantra to lock success. To improve the customer experience and the user-base plus revenue, businesses choose the mobile app launch process for their services. Mobile app development carries the limelight and makes the world digital through robust and innovative technologies.
Businesses are moving towards opting for digital channels to make their user-base large. As per the needs of modern days, people are much inclined towards their smartphones and using their smartphones for availing themselves of daily tasks or needs.
Once the app idea strikes, businesses moves quickly to the app development process, but the end goal of any app development process is a successful product launch and massive downloads and reviews. You should also think a while about cutting unnecessary mobile app development costs too. At the same time, while thinking of successful launch & massive downloads, user engagement & retention is significant factors to think upon. These all come via availing of the strategic app launch process.
This blog is for businesses looking to gain a competitive edge; leveraging a detailed app launch strategy is essential for success:
1. Identify Your Audience
When you are diving into making a winning product launch strategy, a significant segment needs to gaze at righty, i.e. market research. Identify the right audience where your product is being utilized the most. The very first to identify the audience is performing the proper market research. Once you understand the market, target audience, demographics, and user’s pain points, product mapping becomes much more accessible.
Understanding the exact need of your user will help the business owner better understand the product features that will kill the user’s pain points. Additionally, the market research will lead you to understand the likes and dislikes and their reviews about the product, giving you room for corrections.
Hence, including a better market research target audience mining is essential to yielding a perfect market launch.
2. Defining Positioning Statement
Once the right market is established, it is essential to prioritize the product’s worth. It is vital to curate the strength and weaknesses of the product and its uniqueness.
When the market is flooded with millions of apps, it is imperative to launch your app with valuable and unique features. So that users find your app worth downloading. There is the primary thing required that validate your product’s worth, and that is the product’s unique value proportion rate. UVP(Unique value proportion) defines the uniqueness of your product and measures the success rate of the product via comparing the product’s worth with other products in the market.
The UVP sets the product’s benchmark and describes the quality of the product that ripe willingness among the users.
3. Set your Success Criteria
Once you plan the app development, the planner sets the whole structure right from the imagination to its deployment. The end goal of the product development is its success. Once the product gets the success, the main aim of the product gets accomplished.
To measure the success and plan the effective app launching, it is required to set the success criteria by taking multiple checkboxes. These checkboxes define whether you have taken the right path or not.
Product owners need to set their goals around active app installs rates, the number of reviews on the app, and, most importantly average rating score.
4. Make Winning App Launch Activities
Once the success criteria have become set, it is required to move for winning app launch activities because, in the end, all you require is success. To get the highest number of app downloads, all you require is to make the mind-blowing app launch activities. Once you are done with the feature implementations, you need to prepare suitable marketing activities.
Make the team of marketers onboarded and let them brainstorm on your product’s worth. The team will curate the different strategies to market your app among the users. There are multiple ways that the team can spread awareness among users before the app release.
Once you clear the right marketing strategies, you can lock the success of your product in terms of download rates, retention, reviews, and other app success meter.
5. Plan Pre Launch & Post-Launch Strategies
Done with brainstorming the great app launch marketing strategies? Now it’s time to plan the launch and post-launch activities. Creating Press releases, App store optimizations, promotional videos, ads, banners, social media hypes, and many more activities helps business owners market their apps.
Pre Launch Activities Consist of:
App store optimization gives the imperative state of foundation. Applying ASO techniques at the app launch gives the app higher raking and better positioning in marketplaces.
Launching the app with a PR Kit: Once the app gets launched, announce that launch via floating a PR about the app on multiple media and magazine sites. It will create the product’s hype and provide a virtuous path to the app.
Post-Launch Marketing Activities Consist of:
App performance monitoring: once the app launch activities are done, continuous app performance maintenance is the primary requirement.
App’s Regular Updates: Once the app gets published, regular app updates should be released to create a buzz in the market.
Effective app launch process and marketing is what an app owner requires the most. App development never gets succeeds until the app launch marketing is not done. A mobile app market isn’t a one-time activity, but we can implement multiple things multiple times to improvise the things.