A logo is a critical part of a business, and so creating brand defining logo designs is very crucial. It’s the visual summation of a brand, and it’s one of its most recognizable traits. A memorable logo sticks with the customers. It ensures that a specific company is the first to pop into a person’s mind when they need certain goods and services.
If it uses a bit of humor or even just the right colors and design features, it can also help the brand connect with its audience on an emotional level.
Now that you’ve understood how essential logos are to a business, you need to know how to provide the best one. It is a good idea to outsource logo design services to professional companies if you cannot handle it yourself.
If you’ve decided to give it a shot, here are some things you should keep in mind while creating brand defining logo designs:
1. Understand the Brand
If you understand the brand, your job will be less difficult. You can’t create an ultra-detailed, gothic-looking logo design for brand of a toy manufacturer, can you?
Every logo should focus on the business it needs to represent. You need to understand both the company and its target audience. Luckily, getting to know the target audience and how you can reach them is straightforward. You need to keep in mind the following:
What is the age or gender of your customers? What do they do, where are they from?
You need to research your target audience thoroughly so that you can engage them effectively. There’s a certain sense of style and certain expectations connected to any subculture, and you need to be on top of them.
If you’re trying to sell something based on emotion, you need to know what that emotion is. Are you going for cute and heartwarming, or maybe hardcore and adventurous?
2. Plan a Strategy
You need a logo that fulfills the next few requirements.
Your logo needs to grab everyone’s attention quickly. It’s a great way to communicate with your audience in a split second, so don’t miss this opportunity.
Makes a Strong First Impression
First impressions matter people! It’s the first introduction to your audience. If you do your job correctly, you can both catch and keep the interest of people who are genuinely interested in your offer.
3. It’s the Foundation of Your Brand
You need to understand that the logo is the chief cornerstone of your branding efforts. It’s supposed to be designed to capture, keep, and influence your desired customer and inspire brand loyalty. If your logo makes you look trustworthy, chances are you’re going to attract many more customers.
4. It’s Memorable
Logos are the identification tool for any business. Golden Arches, White on Red, Two Bulls Fighting. Through these vague descriptions, you know which brands are being talked about. Make your brand memorable through your logo!
5. Get Design Inspiration
Inspiration is all around you! You need to capture it. Starting the design process is easy. However, there are a couple of things you should do beforehand to ensure you’re delivering the best possible product.
Conversing with your clients shows that you care about them and that you care about your product. Get as many suggestions and try to incorporate them into your grand scheme.
6. Look at Your Competition!
Check out the logos of your competitors. What and how are they doing? You need to summarize this before creating your own, to get an edge on them.
Plagiarism is also a big concern, even if it might be coincidental. You need to research the sphere you’re dabbling in to make an attractive, reliable, and original product.
Depending on the project you’re working on, you might not have time to research absolutely everything. Try your best to do as much research as you possibly can, as it really will save your life in the long run!
It’s plain and simple. Logos have meaning. Good logo stories are everywhere, and here are just some examples.
Beats by DRE
Beats by Dre are a brand of headphones by popular MC and DJ, Dr. Dre. Ever since their emergence, they have been massively popular. Let’s examine why.
Their logo is a “b” enclosed in a circle. Sounds simple, right? Wrong! It’s a representation of a headphone in a human ear. It gives the brand a personal element that allows the customer to envision himself wearing the headphones.
Cisco is a leading company in the sphere of internet networking. Its name comes after its office in San Francisco, and its logo represents not only the routers and switches but the Golden Gate Bridge as well. What a homage!
Amazon is the leading e-commerce site and is one of the most significant websites on the internet. But, what does its logo represent?
The yellow arrow in their logo starts at A and ends at Z, telling the customer that they sell everything, from A to Z. An exciting play on words. The arrow also represents a smile, implying happy shopping.
Understand Target Audience’s Psychology
You can influence your target audience in many more ways than you might imagine. Let’s see how.
Research shows us that color is one of the essential parts of any logo. If the colors are right, it can boost logo reception by 62%-90%, in turn improving business by a large margin. Research colors to find out which one might best represent your business.
Shapes are fundamental and just as big of a player in logo design as colors. Logos are visual, and humans are visual creatures. It should be a given. Research thoroughly which shapes are appropriate for your business but remember to keep it simple!
Fonts can also be a huge player in the game, and you need to know which ones are best for your business. Some of the most used fonts in logo design are Country Gothic, Helvetica, and Garamond.
In conclusion, brand defining logo designs are critical, and you need to pay close attention when creating them. They require a lot of effort, and a lot of time and commitment to work out.
A combination of ideas often leads to the best possible product. Keep these quick tips in mind when working next time – you’ll find yourself having a much easier time!