What Leads To Increased Cart Abandonment Rates?

The average shopping cart abandonment rate globally is 69.77%.

Shopping cart abandonment occurs when a prospective buyer initiates a check-out process for an online order but leaves the process in the middle without completing the purchase. Any product entered in the shopping cart but can not make it through the transaction is considered abandoned. 

The shopping cart abandonment rate is a vital metric for any eCommerce website to monitor as a high abandonment rate indicates an awful user experience. 

In this blog, we look at the common reasons that lead to shopping cart abandonment. 

#1. Additional Expenses 

When a customer reaches the checkout form and finds out about an unusual fee they need to pay, they will leave the website instantly. 

Usually, this happens with the product’s cost of shipment and taxes. If you want to charge for the shipping, it’s better to let your customer know on the website pages along with the tax going to be deducted. It will help them to get a clear understanding. 

#2. Long Checkout Process

Each one is busy nowadays and does not have enough patience to complete the lengthy checkout processes. When it takes too much time to conclude the transaction, busy customers will abandon the cart. 

Hence expel unnecessary fields from your checkout form. You can also divide the checkout process into two or more short pages to make the whole checkout process short and sweet for the customers.

#3. Disappointing Return Policy 

Customers want to know if the product they have purchased is not as expected, broken, size issue, or any other reason. You must have a satisfying return policy and make it as accessible as you can. 

Let your customers know how many days your return policy lasts so they can assess the product within a particular time and decide whether they want to keep it or return it. 

#4. Delayed Delivery 

Another reason for cart abandonment is a long waiting time for product delivery. If any of your customers want a particular product within a short time span, but you can not deliver it to them, they will definitely move ahead with your competitor. 

You need to discover some efficient delivery systems to compete in the ever-changing market. When you might not be able to offer high-level service, decreasing product delivery time will help in mitigating cart abandonment. 

#5. Account Registration 

There are plenty of consumers who want to checkout as a guest without creating an account due to some reasons such as lack of time, privacy, want to stay away from multiple emails, and doubt about the shopping. 

If you compel them to register themselves on the portal, they might just leave your website. It will decrease your cart abandonment. 

#6. No Payment Options 

Some people do not contain debit or credit cards, some do not want to provide their confidential banking details due to lack of trust, some prefer to pay through different payment gateways integrated within the website like Paypal and Payoneer. 

If you provide multiple payment options, you might attract more customers. Try to provide more choices to your consumers while making payments. 

#7. Website Timeout 

Website interruptions crash and timeouts will be annoying to the consumers as much as they can to entrepreneurs. 

You can opt out to a good web hosting service provider for the success of an eCommerce store. 

#8. Security Concerns 

Today’s customers want to shop online without compromising the security of their confidential payment details. They want a secure payment while checking out. 

So follow PCI compliance guidelines to store credit card details securely and verify transactions. Leverage high-quality fraud management systems that discover and restrain fraud on your e-store. Secure your website with SSL certificate from the best ssl certificate providers.

#9. Prices in Other Currency 

Generally, the price of products is displayed based on the targeted customer areas. But multiple eCommerce stores are serving internationally. When a customer lacks native currency, they will go somewhere else.  

Integrate a module to your website that supports multi-currency based on the customer’s region. The location of a customer can be identified by the IP address. Additionally, allow your customers to choose multiple currencies. 

#10. Inadequate Website Design 

These days most consumers shop on their smartphones. When your website is not compatible with all the devices, you might fail to attract customers. 

Create a responsive design that works comfortably on any sized screen. Adjust your shopping cart and checkout design according to multiple device types so consumers get a user-friendly experience throughout the shopping process. You should also avoid common web design mistakes that drive your customers away.

Summing Up

Annoying and time-sapping checkout experiences are the reasons that cause consumers to abandon their shopping cart. 

To flourish in today’s experience-driven eCommerce world, online vendors must emphasize great purchase experiences to transform visitors into customers.